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Evaluating Specific Resources

Trade Publications

Trade Publications 

Trade sources are also known as industry magazines (e.g., AdWeek, Publisher's Weekly, Forbes, etc.).

Trade Publication Evaluation Points

Click this link and take a few minutes to bowse this PG Library trade article. Pay attention to the information on the detailed record page, including Author, Source, and Abstract, as well as the HTML link on the left side of the screen

Things to consider: 

  • Author/AuthorityArticles may or may not provide a by-line; typically, they are authored by a staff writer or industry professional.
  • Appearance/Content: Often illustrated with color photographs. Not much, if any, original research. Contains trending issues relevant within a specific profession or industry.
  • Audience: Written for industry professionals
  • Citations: Occasional footnotes and bibliographies will be provided.
  • Publisher: Mostly for-profit; sometimes professional organizations (E.g. The American Library Association).

After browsing this item, can we trust that it passes the criteria as a credible trade publication? If answering yes, then chances are it is a source of credible information. If answering no, then you may want to consider an alternate source. 

Trade journal article detailed record for Can kids’ food mascots survive the obesity war? (cover story).  The author is highlighted: Maureen Morrison. The source is highlighted: Advertising Age. 4/23/2012, Vol. 83 Issue 17, p1-21. 3p.. The article abstract is highlighted.  Here is the abstract: The article examines advertising by fast food chain restaurant companies. The possibility that concerns for increased obesity in children could lead to U.S. restrictions on advertising by those companies such as exist for cigarette advertising is discussed. The advertising character Ronald McDonald of the company McDonald's is used as an example of advertising aimed at children by the fast food industry.