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Guide to Statista

Changing Visualization Type

Using the gear button you can configure the visualization of every statistic. You can choose, for example, between a bar or line chart or a data table.

You can also configure the data labels here. In case a chart looks overcrowded with data labels, you can, for instance, remove individual labels by clicking on them, before downloading the statistic by selecting Custom.
 

Location of tools in Statista to manipulate visualizations. Click the gear wheel to customize visualizations, or choose the chart type displayed, or choose what labels are displayed.

Downloading

Statistic download formats You can conveniently download statistics in different formats. All Statista content can thus perfectly accommodate your needs and workflows. Simply click on one of the buttons for the different formats located to the right of the statistic: PNG, PDF, XLS and PPT.

PDF, XLS, PNG, and PPT buttons in Statista.

Data Sources

Next to each statistic, Statista displays all information regarding the origin of the data. They distinguish between the source, the publisher, and the conductor of the survey.

Next to every statistic you can find this box including this information. Under Source, you can directly view the source of the data and who conducted the survey. It is, for instance, possible that a company commissioned a market research institute to collect the data. Statista differentiates these two dimensions in order to ensure maximum transparency. They also provide information here about where the data was published. In the case of online publications, they include the corresponding link in order to provide you with as transparent information as possible.

 

Example of source data


Under Details, you can find, amongst other things, information about the region and the survey time period.
 

Example of Details section in Statista data charts pages


Under FAQ you will also find answers to some frequently asked questions. Among other things, you will find answers to the question of why it is possible that you can't see some content.
 

Example FAQ