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Library Resources for GB570

About this list

This page was created to help you locate items in the PG Library and open access research articles. See your classroom for a complete list of required materials. 

Links on this page have character limits and other system restrictions that prevent compliance with APA Style. For help with APA citation style, visit Academic Writer.

Books

See the Readings and other relevant sections of your course for directions on which chapters to review for each unit or module. 

Module 1 Supplemental Resources

Customer Delight and Purchase Experience:

The Elements of The Contemporary Value Chain

Budgeting

Competitive advantage

Corporate social responsibility

Culture

Customer Need

Resources & Capabilities

Financial

Goals

Idea Generation

Information Management

Infrastructure

Leadership

People – Human Resources

People – customers

People – shareholders

Political (external)

Political (internal)

Product Development

Strategy

Supply chain management

Technological considerations

The Four Dimensions of Competitiveness

How Competitive Strategy Differentiates the Company (Brand) from its Competition

Interrelationships of Customer Delight, Profitability, & Effective Value Chain Management

How the Value Chain Creates Competitive Advantage

Critical Thinking

Module 2 Supplemental Resources

Making a Compelling Argument
Corporate Social Responsibility
Policy Creation
Effective Value Chain Management
Achieving Competitive Advantage
Social Responsibility Program Risks
Company Research
Market and Consumer Data Research
Success & Failure
Critical Thinking

Module 3 Supplemental Resources

Company Research

Market & Consumer Data Research

Critical Thinking
Global Expansion
Change Management
Leadership & Decision-Making
Strategic Insights

Module 4 Supplemental Resources

Company Research
Market and Consumer Data Research
Critical Thinking
Technology Sector Supply Chain
Value Chain Management & Supply Chain Management
Managing Risks
Infrastructure Risks
Manual Supply Chain Ideas
Contingency Planning
Making a Compelling Argument
Enterprise Application Software
Competitive advantage

Innovative Supply Chain

Customer Value

Customer Satisfaction
Organizational Culture
Knowledge, Skills, & Abilities
Employee Identity

Trust

Employee Satisfaction
Organizational Change
Self-Reflection
Quality of Life
Career Competitive Advantage