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See the Readings and other relevant sections of your course for directions on which chapters to review for each unit or module.
Customer Delight and Purchase Experience:
The Elements of The Contemporary Value Chain
Budgeting
Competitive advantage
Corporate social responsibility
Culture
Customer Need
Resources & Capabilities
Financial
Goals
Idea Generation
Information Management
Infrastructure
Leadership
People – Human Resources
People – customers
People – shareholders
Political (external)
Political (internal)
Product Development
Strategy
Supply chain management
Technological considerations
The Four Dimensions of Competitiveness
How Competitive Strategy Differentiates the Company (Brand) from its Competition
Interrelationships of Customer Delight, Profitability, & Effective Value Chain Management
How the Value Chain Creates Competitive Advantage
Critical Thinking
Market & Consumer Data Research
Innovative Supply Chain
Customer Value
Trust