These resources can be a great starting point for your research.
Encyclopedia of Major Marketing Campaigns by
"This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as ""war stories"" by professors. "
Schirmer Encyclopedia of Film by
This reference provides a comprehensive and accessible introduction to film and film studies, covering such aspects as production, national traditions, studios, genres, critical theory and film history. Approximately 200 entries cover specific topics, including acting, censorship, editing, lighting and others. Also included are more than 230 career profiles, placing individual achievements in the context of specific topics (for example, Robert Altman is featured in the article on "Sound"). Additional features include a comprehensive index; a list of further reading sources; 350 black-and-white and 150 full color photographs; and more.
St. James Encyclopedia of Popular Culture by
The St. James Encyclopedia Of Popular Culture, 2nd ed., updates and augments the over ten-year-old first edition. It includes 3,036 signed essays (300 of them new), alphabetically arranged, and written or reviewed by subject experts and edited to form a consistent, readable, and straightforward reference. The entries cover topics and persons in major areas of popular culture: film; music; print culture; social life; sports; television and radio; and art and performance (which include theater, dance, stand-up comedy, and other live performance). The entries analyze each topic or person's significance in and relevance to American popular culture; in addition to basic factual information, readers will gain perspective on the cultural context in which the topic or person has importance.
Click on any of the topical links below to access additional readings.
Please note that while these readings are OPTIONAL and are not required by your instructor, students typically demonstrate an increase in academic achievement (better grades!) when using the library.
