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Unit 1


The following title will appear in several units for this course.  It is available in both ProQuest Central and Skillsoft Books.  Below are links to each.  The rest of this guide will just link to the ProQuest version, but both are available here so you may choose your preferred database.

Title: Khedair, J., & Anderson, M. (2009). Successful business plans: Get brilliant results fast. Richmond, UK: Crimson.

For this unit:

Read Chapter 1: “The Purpose of a Business Plan.”

Read Chapter 5: “Identifying Your Market.”

Read Chapter 7: “Competition.”