The fourth edition of Community Organizing and Community Building for Health and Social Equity provides both classic and recent contributions to the field, with a special accent on how these approaches can contribute to health and social equity. The 23 chapters offer conceptual frameworks, skill- building and case studies in areas like coalition building, organizing by and with women of color, community assessment, and the power of the arts, the Internet, social media, and policy and media advocacy in such work. The use of participatory evaluation and strategies and tips on fundraising for community organizing also are presented, as are the ethical challenges that can arise in this work, and helpful tools for anticipating and addressing them. Also included are study questions for use in the classroom.

Promotes an interdisciplinary approach to the study of health communication   According to the Joint Commission, over 75% of all serious medical errors in this country result from miscommunication. Based in these adverse realities and the author philosophy that communication is a clinical skill integral to effective health care delivery, this comprehensive text addresses the theories and abilities needed by all health care providers. The only text written specifically for students of nursing, medicine, physical therapy, pharmacy, dentistry, physician assistants and opticians, this book incorporates recommendations for specific multimedia, suggestions for class discussion and interactive case studies to provide a rich and multi-perspective learning experience for gaining optimal expertise in effective health communication